Zomato brings AI ads for the restaurant partner of Tata IPL

The popular food company Zomato brings AI ads for the restaurant partner of Tata IPL 2024. It features Zomato’s brand ambassador Ranveer Singh. In the ad, there is also Samantha Ruth Prabhu and cricketer Cheteshwar Pujara present with Ranveer Singh. Zomato is India’s food ordering and delivery platform. Launch a series of AI generated advertisements as the restaurant partner of an ongoing campaign during the Tata IPL 2024.

The popular company is integrating artificial intelligence technology to deliver personal ads for restaurant partners. Promos from that advertisement are Viral nouns on social media platforms. All the AI generated ads are Crafted to capture the essence of enjoyment between two friends while watching a cricket match. 

Zomato brings AI ads In the season of Tata IPL

The AI generated advertisements begin in an IPL auction setting. Ranveer Singh and Samantha Ruth Prabhu playing as the team owners when there is a sudden turn up of Cheteshwar Pujara. Ranveer and Samantha exchange looks with each other and then join the cricketer on a video call. The inter advertisement follows comedy as Ranveer and Samantha provide Cheteshwar a slice of cheese instead of selecting him for their team. 

The set of advertisements promotes the delivery of food online through Zomato while enjoying cricket together. The AI at films also promoted restaurant partners’ name of Tata IPL 2024 with their most demanded signature dishes.

Zomato brings AI ads and says about their campaign

For their campaign, Zomato brings AI ads and shares the video with the caption “sabko khilayenge”. The new campaign has been produced by Ryde Productions. Marketing head of Zomato Mr. Sahibjeet Singh Sawhney said “At Zomato we continuously strive to offer value added services to our restaurant partners and customers. This initiative exemplifies our dedication to supporting our partners and enriching the food ordering experience for our customers. We are excited to witness how these personalised ads will propel our restaurant partners’ promotional efforts, enabling them to reach a wider audience set through targeted marketing”.